Mattia Crapanzano 02 / 03 · Websites
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02 In focus · Websites

A website isn’t built just once.

I design, build and launch websites for professionals and small businesses. Then I stay: I keep them updated, secure and compliant, month after month.

The In luce page of this website
Platforms
Wix (Creative Partner) · Custom-built with AI
After launch
Maintenance with a monthly or yearly fee
Around the site
Social · Graphics · Ads on Meta and Google
01 — What I do

From design to maintenance.

A website is where people look for you. It has to say who you are in a few seconds, be found and stay compliant over time.

01Plan

Structure and copy

I understand what you sell and to whom. I write the structure and copy for the people looking for you.

02Design

Custom design

A site that looks like you, not like a template from a catalogue. It works well on phones too.

03Online

Domain, hosting and email

I take care of the technical side. The domain is registered to you, and I set up a dedicated email that holds together everything I build for you online.

04Google and AI

Getting found

Titles, descriptions and structured data for Google and for assistants like ChatGPT, Gemini and Claude.

05Law

Privacy and legal pages

Privacy notice, cookies, legal notice and VAT number on the home page, as the law requires.

06Over time

Maintenance

Updates, checks and changes after launch, for a fixed fee.

6siteslive, for professionals and companies
10yearsof visual communication
1contactfor website, photo, video and social
0cookiesfor profiling on custom sites
02 — Two paths

Two paths, one goal.

We choose together, based on what you need and who will update the site.

AWix
Wix Partner badge, Creative level

On Wix

I am a Wix Partner, Creative level. It’s the right choice if you want to change text and photos yourself, from a simple dashboard. Four of the sites below are built this way.

BCustom

Custom-built with AI

It’s how I built this website. AI lets me create a custom site in a short time: no templates, no plugins to update, light pages that open instantly, on phones too. I check every text and every page myself before it goes live.

What you get with a custom site, like this one
  • No profiling cookies, so often no banner to click
  • External videos that load only after a click
  • Fonts and images hosted on the site, with no data passed to others
  • Several languages, if you need them
  • Pages ready for Google and AI assistants
  • Private areas for your clients, with encrypted documents
03 — Integrations

A website that works for you.

Not just a shop window. I connect it to what you use every day, so you sell, take bookings and reply from one place.

01Shop

Online shop

Catalogue, cart, online payments and shipping. You sell even when you’re closed.

02Calendar

Bookings

Appointments and bookings from the site, with a calendar and automatic reminders to clients.

03Forms

Requests and quotes

Contact forms, sign-ups and quote requests that reach you neatly by email.

04Private

Client area

Private pages with encrypted documents, like the one I use with my clients.

05Content

Blog and newsletter

Articles and news that help you get found on Google, and a newsletter people can sign up to from the site.

06Google

Google profile and maps

Google Business Profile, map and reviews linked to the site, so people nearby can find you.

07Contacts

WhatsApp and social

Buttons to message you on WhatsApp, links to your profiles and content from social media.

08Numbers

Statistics

Visits and results you can read at a glance, even without cookies, like on this site.

09Experiences

3D and animation

Interactive pages and 3D spaces, like the workshop you find when you enter this site.

Already using management software or an online service? I’ll check whether it can be connected to the site.

04 — Method

AI, working for you.

I use it like a team: it does in minutes the manual work that would take days. I decide, guide and check every step, and I am responsible for what goes live.

  • Writes the code, custom, with no templates or plugins
  • Writes and translates the copy, which we then review together
  • Lightens photos and video, so the site opens instantly
  • Prepares titles and data for Google and AI assistants
  • Generates privacy and legal pages that match what the site really does
  • Checks links, errors and the phone version before every release
  • Creates documents automatically: PDFs, catalogues, résumés, quotes
  • Builds interactive and 3D experiences
  • Protects data: encrypted private areas, no data passed to others without consent
  • Updates the site quickly when something changes

This site is the proof: a 3D workshop, two languages, résumés printed automatically, legal pages generated from the code and an encrypted client area.

05 — Maintenance

Rules change. Your site has to keep up.

A site left alone gets old. Privacy and cookie rules change, platforms change, browsers too. And if the site isn’t compliant, the risk falls on whoever owns it.

  1. Privacy · GDPR

    The privacy notice must tell the truth

    It must describe the data the site really collects, and change when the site changes: a new form, a statistic, an advertising pixel.

  2. Cookies · since 2022

    The banner has precise rules

    The Italian Data Protection Authority’s guidelines apply: closing the banner must mean refusing, and scrolling the page doesn’t count as consent.

  3. Accessibility · since 28/06/2025

    Usable by everyone

    The European Accessibility Act requires online shops and many digital services to be usable by people with disabilities too.

  4. VAT number

    On the home page

    In Italy, anyone with a VAT number must show it on the home page of their website.

With maintenance, I take care of it
  • I update privacy, cookie and legal pages when the rules change
  • I update the platform and security, and keep backups
  • I check that the site works and loads fast
  • I change text, photos and opening hours when you ask
FeeMonthly or yearly

A fixed monthly fee

Depending on the site. If you pay once a year, you get a discount.

07 — Communication

And if you need it, the rest too.

A website does more with consistent communication around it. From 2025 to 2026 I led communication for Arked Partners: visual identity, social media, content production and photo and video direction.

01Strategy

Communication consulting

What to say, to whom and on which channels, before producing anything.

02Social

Graphics and editorial plan

Graphics consistent with the site and a plan to post regularly.

03Ads

Campaigns on Meta and Google

Ads on Facebook, Instagram and Google, aimed at the people you really want to reach.

04Content

Photo and video

I shoot the photos and videos myself, with the same idea as the site. See what I do.

08 — How we work

Step by step.

01

Video call

I understand what you need, before talking about prices.

02

Proposal

Site structure, the path to take (Wix or custom) and a written quote.

03

Copy and materials

I write the copy and collect photos and logos. If new photos are needed, I take them.

04

Build

You see the pages before they go live, with the revisions agreed in the quote.

05

Launch

Domain, email, legal pages and Google.

06

Maintenance

Monthly fee, or yearly with the discount.

09 — Questions

Frequently asked questions.

How much does a website cost?

It depends on pages, languages and features. First we talk on a video call, then I send you a written quote.

Who owns the domain and the site?

You do. The domain is registered to you, and I set up a dedicated email through which everything I build for you online goes: site, profiles and campaigns.

Can I sell online from the site?

Yes: catalogue, cart, online payments and shipping. I’ll recommend the right solution for how many products you have and how you ship.

Can I edit it myself?

On Wix, yes, from a simple dashboard. On a custom site you ask me for changes and I make them.

I already have a website. Can you look after it?

Yes, if it’s on Wix: first I check it and make it compliant, then I keep it updated with maintenance. If it’s on another platform, we decide together whether to rebuild it on Wix or custom.

Do I really need a cookie banner?

Only if the site uses non-technical cookies, for example advertising or profiling statistics. On a custom site it can often be avoided, like on this one.

Got a site to build or fix?

First a video call, then a tailored quote. I reply myself, usually the same day.